Maât

Project Overview

Role

Art Director

MAÂT is a curated concept brand that spotlights minimalist, timeless fashion and design objects. Rooted in the values of harmony and thoughtful consumption, it presents monthly capsule collections selected with care, offering a refined alternative to today’s fast-paced culture of trends and content overload.

As Art Director, I developed a visual identity that reflects MAÂT’s philosophy: intentional, elegant, and enduring. From the logo to the full brand system, every design decision reinforces its curated spirit, balancing modernity with quiet sophistication across print and digital touchpoints.

⟣ Editorial-Inspired Visual System

Rooted in editorial design principles, the identity features clean typography, generous spacing, and restrained layouts that reflect MAÂT’s curated and elevated perspective. This visual clarity reinforces its positioning as a premium, design-led brand.

⟣ Comprehensive Brand Guidelines

A complete set of brand guidelines was developed to document the identity system, from logo usage and type hierarchy to color palette and layout rules. The guide ensures visual consistency while providing collaborators with a clear, flexible framework.

⟣ Product-Ready Versatility

Every visual asset was crafted to perform seamlessly across both physical and digital applications, from packaging and social content to e-commerce touchpoints. This approach ensures the brand is equipped to scale with precision and integrity.

✦ Project Insight

Designing for MAÂT was a lesson in restraint. Stripping away the excess revealed the brand’s essence with greater clarity. Every visual element was chosen with intention, to express MAÂT’s core values of harmony, thoughtful consumption, and timeless beauty.

Project Overview

⟣ Editorial-Inspired Visual System

⟣ Comprehensive Brand Guidelines

⟣ Product-Ready Versatility

Get in Touch